Digital Marketing Courses in Palakkad

 What is digital marketing?

Digital marketing is a form of marketing for promoting and selling products or services on the Internet. It’s the process of leveraging different online marketing channels like search engines, social media networks, and email to reach your target audience.

Through digital marketing, you can find people interested in your offering, interact with them, and build trust with your brand.

Digital marketing has a number of types, the most important are website marketing, search engine optimization (SEO), content marketing, PPC advertising, social media marketing, email marketing, video marketing, and affiliate marketing.

How Digital Marketing Works?

The way digital marketing works is simple.

First, you need to specify your digital marketing goals i.e. what you want to achieve with digital marketing. Some common examples are: to increase brand awareness, make more sales, or grow your community.

Then you need to decide which marketing channels can help you achieve your goals. For example, if your goal is to make more sales then running paid campaigns on Google and Facebook is a good starting point.

To make the whole process easier to manage, you can create a plan specifying how much money you’ll spend, define your target audience, define your performance metrics, and other information that will help you control the process.

This is what a digital marketing campaign is all about. Don’t worry if it’s confusing now, there is a more detailed example of how to create a successful digital marketing campaign towards the end of this post.

Before creating your first digital marketing campaign, you need to know the different marketing channels and how they work.

Types of Digital Marketing Channels

Website Marketing

A website is the centerpiece of all digital marketing activities. It is a very powerful channel on its own, but it’s also the medium needed to execute a variety of online marketing campaigns. A website should represent a brand, product, and service in a clear and memorable way. It should be fast, mobile-friendly, and easy to use.

Pay-Per-Click (PPC) Advertising

Pay-per-click (PPC) advertising enables marketers to reach Internet users on a number of digital platforms through paid ads. Marketers can set up PPC campaigns on Google, Bing, LinkedIn, Twitter, Pinterest, or Facebook and show their ads to people searching for terms related to the products or services.

PPC campaigns can segment users based on their demographic characteristics (such as by age or gender), or even target their particular interests or location. The most popular PPC platforms are Google Ads and Facebook Ads.

Content Marketing

The goal of content marketing is to reach potential customers through the use of content. Content is usually published on a website and then promoted through social media, email marketing, search engine optimization, or even PPC campaigns. The tools of content marketing include blogs, ebooks, online courses, infographics, podcasts, and webinars.

Email Marketing

Email marketing is still one of the most effective digital marketing channels. Many people confuse email marketing with spam email messages, but that’s not what email marketing is all about. This type of marketing allows companies to get in touch with potential customers and anyone interested in their brands.

Many digital marketers use all other digital marketing channels to add leads to their email lists and then, through email marketing, they create customer acquisition funnels to turn those leads into customers.

Social Media Marketing

The primary goal of a social media marketing campaign is brand awareness and establishing social trust. As you go deeper into social media marketing, you can use it to get leads or even as a direct sales channel. Promoted posts and tweets are two examples of social media marketing.

Affiliate Marketing

Affiliate marketing is one of the oldest forms of marketing, and the internet has brought new life to this old standby. With affiliate marketing, influencers promote other people’s products and get a commission every time a sale is made or a lead is introduced. Many well-known companies like Amazon have affiliate programs that pay out millions of dollars per month to websites that sell their products.

Video Marketing

YouTube is one of the most popular search engines in the world. A lot of users are turning to YouTube before making a buying decision, to learn something, read a review, or just to relax.

There are several video marketing platforms, including Facebook Videos, Instagram, and even TikTok to use to run a video marketing campaign. Companies find the most success with video by integrating it with SEO, content marketing, and broader social media marketing campaigns.

SMS Messaging

Companies and nonprofit organizations also use SMS or text messages to send information about their latest promotions or give opportunities to willing customers. Political candidates running for office also use SMS message campaigns to spread positive information about their own platforms. As technology has advanced, many text-to-give campaigns also allow customers to directly pay or give via a simple text message.